San Francisco, United States, Jan. 13, 2022 (GLOBE NEWSWIRE) -- 
The growth of e-commerce platforms, driven by faster digitalization, is reshaping the customer experience across the board. At a time when confidence index is key, surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews.
The growth of e-commerce platforms, driven by digital transformation, expands the choices available to consumers, while shaping their expectations from the brands. As the customer experience evolves, confidence in brands becomes an important factor. Shoppers now consider brand or product ratings and reviews more before they buy. According to online reviewstatistics, 95% of consumers read reviews before they buy a product, while 67% say they wouldn’t trust a high rating unless it comes with many reviews. Helga Dosa, Founder ofBrand Rated, a leading brand and product review discovery platform in the USA, said: “As digitalization gained more momentum with the pandemic, the number of online platforms also increased. Accordingly, consumer confidence index is evolving. We see that 31% of consumers read more product reviews during the pandemic, which shows that reviews influence purchasing decisions.”
“83% of consumers consider trusted reviews”
“According to surveys, 83% of consumers say reviews must be relevant and recent to be trustworthy,” says Dosa. “Even though 57% of US shoppers consider online reviews to be helpful when making purchasing decisions, such reviews still need to meet various criteria such as objectivity, relevance, and recency to have a meaningful influence on the consumer. At this point, online review platforms have a lot of work to do. At Brand Rated, we provide consumers with a reliable reference point to find the absolute best products and services that the market has to offer.”
“58% of consumers would pay more to support a company with good reviews”
Helga Dosa, Founder of Brand Rated, adds that reviews are important for both consumers and brands, “In addition to influencing the consumers’ purchasing decisions, reviews can also be a helpful tool for the brands. A study into the state of online reviews found that more than half (58%) of consumers would pay more to support a company with good reviews. Therefore, brands care about product reviews as much as consumers, when it comes to building a robust image and driving sales revenues. This is where Brand Rated comes in because we make the shopping experience better and easier for consumers with our unbiased reviews and also help brands shape their prestige features according to the digital world’s requirements.”
Website:https://www.brandrated.com
FAQs
Customer Reviews & Ratings
How many customers read reviews before purchasing? ›
95% of customers read online reviews before buying a product. Over nine out of ten customers (95%) read product reviews before they choose to purchase something.
Do 90% people read reviews online before making a purchasing decision? ›
Based on recent online review trends, 75.5% of consumers express trust in reviews, with 90.6% always reading them before making a purchase. So, maintaining customer trust has never been more necessary for businesses than today.
Do you usually read the reviews before you buy something? ›
Yes, research shows that a majority of consumers read reviews before making purchasing decisions to gather information and assess the credibility of a product or service.
What is the minimum number of customer reviews a product should have? ›
To include a star rating in an ad, the product must have i) at least 15 customer reviews, and ii) a minimum average star rating of 3.5.
What do 98% of consumers do before buying a product? ›
Expert-Verified Answer
98% of consumers typically research about a product—checking reviews, comparing prices, and exploring different options—before making a purchase. The rise of digital technology and online shopping has made this behavior more prevalent.
Do 92% of consumers read online reviews? ›
That's because reviews act as social proof, reassuring your customers that others have had a positive experience with your company. BrightLocal states, “92% of consumers read online reviews before making a purchase decision”.
Did 93% of users say online reviews had an impact on their buying decisions? ›
93% of users say online reviews impact their buying decisions. 1 in every 2 internet users share online reviews every month. 81% of consumers use Google to evaluate local businesses. 88% of buyers would pick a business that replies to all of its reviews.
Do 92% of consumers hesitate to make a purchase when there are no customer reviews? ›
According to results from a recent survey by Fan & Fuel, 92% of consumers will hesitate to make a purchase if they don't see a customer review. And not just any old review will do. Those filled in stars under a product might look nice but 34% want to see a detailed written review before making a buying decision.
Are 92% of B2B buyers more likely to purchase after reading a trusted review? ›
And for B2B buyers or teams looking to invest in a new software product for their organization, reviews are just as influential. In fact, according to a study by G2 Crowd and Heinz Marketing, 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing).
"We are generally uncertain when it comes to making decisions. That's why 98% of us consult online reviews before we buy a product nowadays (according to Cialdini). Knowing that others have supported or purchased helps give us more certainty."
How important are reviews when buying a product? ›
Product reviews are important because they:
- Boost sales.
- Increase trust and loyalty.
- Give customers insights into your product.
- Can help improve customer service and product quality.
- Are great social proof.
- Can improve your search engine ranking.
- Are a great marketing tool for your business.
Displaying reviews on your website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate. It can also help strengthen your brand's credibility and reliability.
How many customers read reviews before buying? ›
99.75% of online shoppers read reviews at least sometimes; 91% do so always or regularly. 98% of shoppers say reviews are an essential resource when making purchase decisions. Nearly half (45%) of consumers won't purchase a product if there are no reviews available for it.
What is the magic number of reviews on Amazon? ›
64% of those we surveyed said they're more likely to buy a product if it has 1,000+ reviews than if it has 100. And 54% are more likely to buy a product if it has 10,000+ reviews than if it has 1,000.
What is the minimum number of reviews to be retail ready? ›
You should gather at least 15 customer reviews. Only then your product is considered retail-ready from your target audience point of view.
Do 93% of consumers say online reviews impact their purchasing decisions? ›
Nine in 10 consumers say they consider reviews when making a purchase decision. Again this year, ratings and reviews are the most important factor impacting purchase decisions. 93% of shoppers say this content impacts whether or not they purchase a product.
Will 72% of consumers take action only after reading a positive review? ›
90% of consumers read reviews before visiting a business. 31% of customers are likely to spend 31% more on a business with excellent reviews. Reviews can boost your results by using fresh user-generated content. 72% of consumers will take action only after reading a positive review.
What percent of consumers read online reviews before buying a product ngpf? ›
That's why 98% of us consult online reviews before we buy a product nowadays (according to Cialdini). Knowing that others have supported or purchased helps give us more certainty." NGPF's Consumer Skills unit will have your students ready to be savvy consumers.
The growth of e-commerce platforms, driven by faster digitalization, is reshaping the customer experience across the board. At a time when confidence index is key, surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews.
