Peso Pluma is one of the most popular and successful Mexican rappers in the world. His catchy songs, charismatic personality, and controversial lyrics have earned him millions of fans and streams across various platforms. But how much is Peso Pluma worth in 2023? And how did he achieve such fame and fortune in a short span of time? In this article, we will explore the life and career of Peso Pluma, and estimate his net worth as of 2023.
Early Life and Music Beginnings
Peso Pluma was born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico. His father was of Lebanese descent and his mother was from Badiraguato, Sinaloa. He grew up in Guadalajara, where he learned to play the guitar by watching YouTube videos at the age of 15. He also started writing songs as a way of expressing his emotions and coping with his struggles. He told Billboard magazine in 2023, “Ever since I was a kid, I would write down my emotions because it was like therapy for me. I used to have a diary and my friends would make fun of me — because that’s considered ‘girly’ — but it worked for me. That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time.” (according to Celebrity Net Worth)
Peso Pluma began his music career by collaborating with his cousin Roberto “Tito” Laija Garcia, also known as Tito Double P, on two live albums, Disco en Vivo and Disco en Vivo, Vol. 2, released in 2020 under the independent label El Cartel de los Ángeles. He then released his debut studio album, Ah y Qué?, in April 2020, which featured the single Relajado Voy with Decreto Real. His second studio album, Efectos Secundarios, came out in March 2021, and included the singles Mil Historias with Hector Rubio, Con Dinero Baila el Perro, and Lo Que Me Das. He also released the non-album single Por Las Noches in 2021, which became a viral hit on social media and streaming platforms. (according to Legit Net Worth)
Breakthrough and Controversy
Peso Pluma’s breakthrough came in 2022, when he released several successful singles that catapulted him to the top of the charts and the public eye. His collaboration with Raul Vega, El Belicón, reached number 34 on the Billboard Hot Latin Songs chart and was certified 8× Platinum (Latin) in the U.S. and 3× Platinum in Mexico. His duet with Luis R Conriquez, Siempre Pendientes, peaked at number 9 on the Mexico Songs chart, number 11 on the Bubbling Under Hot 100 Singles chart, and number 27 on the Hot Latin Songs chart, and went 5× Platinum (Latin) in the U.S. and 4× Platinum in Mexico. His song with Tony Aguirre, El Gavilán, also became a hit, as well as his solo track Ando Enfocado. (according to Legit Net Worth)
However, Peso Pluma also faced controversy and criticism for some of his songs, especially Siempre Pendientes, which was accused of glorifying the drug lord Joaquin “El Chapo” Guzman and his cartel. The song’s music video, which showed Peso Pluma and Luis R Conriquez wearing shirts with El Chapo’s face and posing with guns and money, was removed from YouTube after three days due to public outrage. Peso Pluma defended his artistic freedom and said that he was not promoting violence or crime, but rather telling stories from his perspective and reality. He also said that he respected El Chapo as a person and a leader, and that he was not afraid of the consequences of his music. (according to Forbes)
Global Success and Future Projects
In 2023, Peso Pluma reached new heights of global success and recognition with his third studio album, Génesis, which was released in February. The album debuted at number 3 on the Billboard 200 chart and number 1 on the Billboard Regional Mexican Albums and Top Latin Albums charts, and was certified 2× Platinum+Gold in Mexico and Platinum in the U.S. The album featured the singles AMG with Natanael Cano and Gabito Ballesteros, Ella Baila Sola with Eslabon Armado, La Bebé (remix) with Yng Lvcas, and Peso Pluma: Bzrp Music Sessions, Vol. 55 with Bizarrap, all of which reached number 1 on the Mexico Songs chart. In April 2023, Peso Pluma had eight songs on the Billboard Hot 100 chart at the same time, making him the most-streamed Mexican artist in the world. (according to Celebrity Net Worth)
Peso Pluma has also collaborated with other international artists, such as Bad Bunny, J Balvin, Karol G, Anitta, and Rosalía, expanding his fan base and influence across different genres and markets. He has also performed at major festivals and events, such as Coachella, Lollapalooza, and the Latin Grammy Awards, where he won two awards for Best New Artist and Best Regional Mexican Song for El Belicón. Peso Pluma has also announced that he is working on his fourth studio album, which will be released in late 2023 or early 2024, and that he plans to go on a world tour once the pandemic situation improves. (according to Billboard)
Peso Pluma Net Worth 2023
Peso Pluma has amassed a fortune from his music career, with earnings from album sales, live shows, and collaborations with other artists. He also has endorsem*nt deals with brands such as Nike, Adidas, and Gucci, and owns several properties and vehicles, including a mansion in Los Angeles and a Ferrari. According to various sources, Peso Pluma’s net worth as of 2023 is estimated to be around $20 million, making him one of the richest and most successful Mexican rappers in history. (according to Celebrity Net Worth and Legit Net Worth)
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