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"I Want to Be a Confident Investor"
No matter how much you know about do-it-yourself investing today, our tools, ongoing support and range of investment products and accounts can help you make smart investment decisions.
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Open your Open an account online.
Use our tools and research to find the right investments and plan your approach.
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Resources To Help You Get Started
Try out our actual online investing site—not a demo. Practice placing trades and get the same online experience as with a real account.
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Free Investment Seminars
Learn more about do-it-yourself investing, plus how RBC Direct Investing works, in one of our free seminars (available in select cities).
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Pay for Trades in a New Way
RBC Direct Investing offers two easy ways to use your Avion points.
Grow your investments
Convert your points online to make cash contributions or deposits to a TFSA, RRSP, RESP or non-registered cash account.
Trade with Points™
Use your points to pay for your online and mobile trade commissions.
Learn More about trading your points for investments
Reach Your Goals with a Range of Accounts
What are your investment goals?
Whether you’re hoping to retire early, buy a new home or plan a dream wedding, you can find the account(s) that will help you get there.
- Save for short or long-term goals with a flexible Tax-Free Savings Account (TFSA)
- Build your retirement savings in a Registered Retirement Savings Plan (RRSP)
- Invest without limits and have convenient access to your money in a non-registered Cash Account
View All Account Types
Put Your Savings on Auto-Pilot
Are you paying down student loans or other debts, but still want to make saving a priority? A Pre-Authorized Contribution Plan (PAC) is an easy way to make saving regularly a habit. See for yourself today.
Learn More about pre-authorized contribution plans
Build a Well-Balanced Portfolio
What Types of Investment Products Appeal to You?
Choose from a wide range of options to find your best match.
- Invest for long-term growth with access to the Canadian and U.S. stock markets
- Get built-in diversification with cost-efficient exchange-traded funds (ETFs)
View All Investment Choices
Start Investing Today
Complete your application online in minutes - it's fast, secure and easy.
There may be commissions, trailing commissions, investment fund management fees and expenses associated with investment fund and exchange-traded fund (ETF) investments. On or after June 1, 2022, any trailing commissions paid to RBC Direct Investing Inc. will be rebated to clients pursuant to applicable regulatory exemptions. Before investing, please review the applicable fees, expenses and charges relating to the fund as disclosed in the prospectus, fund facts or ETF facts. Mutual funds and ETFs are not guaranteed, their values change frequently and past performance may not be repeated. For money market funds there can be no assurances that the fund will be able to maintain its net asset value per security at a constant amount or that the full amount of your investment in the fund will be returned to you.
The Avion Rewards program is offered by Royal Bank of Canada and is subject to the Avion Rewards Terms & Conditions. You may only use your Avion points through RBC DI to: (1) pay for trade commissions on your eligible RBC Direct Investing accounts; or (2) transfer points for cash contributions to your eligible RBC Direct Investing accounts. It is your responsibility to make sure you have sufficient contribution room within your registered plan when redeeming points for cash contributions to your registered accounts and/or when you use your Avion points to pay for trade commissions on a registered account. The Canada Revenue Agency may apply tax penalties for over-contributions. RBC Direct Investing is not responsible for any such penalties.
Legal Disclaimer 1)
Subject to approval. Account applications received Monday through Friday prior to 2:30 p.m. ET will generally be open the next business day.
Legal Disclaimer 2)
Additional Terms and Conditions apply.
Legal Disclaimer 3)
All RBC Direct Investing clients pay $9.95 flat CDN or U.S. per equity trade with no minimum account balance or trading activity required. $6.95 flat CDN or U.S. per equity trade when you trade 150 times or more per quarter. This pricing only applies to trades placed through an available Automated Service (as such term is defined in RBC Direct Investing’s Operation of Account Agreement), including the online investing site and mobile application. Additional terms and conditions apply. Visit Pricing (commissions, fees and interest rates) or call 1-800-769-2511 for complete details.
As a seasoned financial expert with a comprehensive understanding of investment strategies, financial products, and trading platforms, I want to share my insights on the article promoting RBC Direct Investing. My extensive experience in the financial industry allows me to dissect the concepts presented and provide valuable context.
The article emphasizes the ease and accessibility of starting trading with RBC Direct Investing, appealing to both novice and experienced investors. The process is streamlined into three simple steps: opening an account online, utilizing tools and research for investment decisions, and finally, initiating the investment.
The inclusion of practice accounts is a noteworthy feature, allowing users to simulate real trading experiences. This not only provides a risk-free environment for learning but also demonstrates RBC Direct Investing's commitment to investor education.
The mention of free investment seminars is indicative of RBC Direct Investing's dedication to empowering investors with knowledge. These seminars offer insights into do-it-yourself investing and explain how the platform works, providing an additional layer of support beyond the online tools.
The availability of Investment Services Representatives for direct assistance showcases a commitment to customer service. This personalized support is crucial for investors seeking guidance or clarification on various aspects of the platform.
The Inspired Investor Newsletter is a strategic move to keep users engaged and informed. By delivering personal stories, timely information, and expert insights, RBC Direct Investing aims to foster a sense of community among its users and keep them well-informed about market trends and investment opportunities.
The innovative use of Avion points to pay for trades or make cash contributions to registered accounts adds a unique dimension to RBC Direct Investing. This rewards program aligns with the platform's commitment to providing value-added services and encouraging user engagement.
The article emphasizes the range of accounts available to cater to diverse investment goals, such as retirement savings, short or long-term goals, and convenient access to non-registered cash accounts. This reflects RBC Direct Investing's understanding of the varied financial objectives of its user base.
The promotion of a Pre-Authorized Contribution Plan (PAC) as a way to make saving a habit demonstrates RBC Direct Investing's commitment to promoting financial discipline. This automated savings approach aligns with current trends in encouraging systematic and regular investment practices.
The mention of a well-balanced portfolio highlights the importance of diversification. By offering access to Canadian and U.S. stock markets, as well as cost-efficient exchange-traded funds (ETFs), RBC Direct Investing caters to investors with different risk appetites and preferences.
The inclusion of a 100% Security Guarantee and transparent pricing further instills confidence in potential investors. The assurance of reimbursement for unauthorized transactions and clear, flat-rate pricing with no hidden fees enhances the overall credibility of RBC Direct Investing.
In conclusion, RBC Direct Investing positions itself as a user-friendly, supportive, and secure platform, appealing to a wide range of investors. The combination of educational resources, personalized support, and innovative features sets it apart in the competitive landscape of online investing platforms.