Business English Lesson: Hosting a Corporate Event (2023)

Business English Lesson: Hosting a Corporate Event. A lesson to learn how to discuss and plan a successful corporate event using appropriate business English vocabulary and expressions with free PDF.

Business English Lesson: Hosting a Corporate Event

Business English Lesson: Hosting a Corporate Event (1)

Business English Lesson: Hosting a Corporate Event


In this lesson, students will learn vocabulary and expressions related to hosting a corporate event. They will practice reading comprehension, speaking, and writing skills through various activities.

This lesson is suitable for intermediate to advanced level students of Business English.


Ask students if they have ever attended a corporate event. What was it like? What were their expectations? Have they ever hosted an event? Encourage them to share their experiences.


Introduce and explain the following vocabulary terms:

  1. Corporate event
  2. Awareness
  3. Customer base
  4. Inter-business relationships
  5. Mutually beneficial
  6. Adverse effect
  7. Primary goal
  8. Secondary goals
  9. SMART goals
  10. Venue
  11. Promotional video
  12. Marketing
  13. Brand image
  14. Timing
  15. Understaffing
  16. Buffer
  17. Sponsorship
  18. Recuperate losses
  19. Proceeds
  20. Sales impact

Reading Comprehension:

  1. Provide students with a copy of the article.
  2. Have them read the article individually.
  3. Discuss the main ideas and key points from the article as a class.
  4. Encourage students to ask questions and share their thoughts on hosting a corporate event.

Discussion Questions:

  1. What are some benefits of hosting a corporate event?
  2. Why is it important to set specific goals for a corporate event?
  3. How can you promote your event effectively?
  4. Why is timing crucial when planning an event?
  5. What factors should you consider when choosing a team to manage the event?
  6. How can you manage expenses and stay within budget for a corporate event?
  7. Why is it beneficial to donate some of the proceeds to charity?
  8. How can you measure the success of a corporate event?

Role Play Activity:

Divide students into pairs or small groups. Assign each group a role (e.g., event planner, sponsor, attendee). In their roles, students should have a conversation about hosting a corporate event. They can discuss goals, budget, marketing strategies, and other relevant aspects. Encourage students to use the vocabulary and expressions they have learned.

Writing Activity:

Ask students to imagine they are planning a corporate event for their own business or a hypothetical company. Instruct them to write a detailed event proposal that includes the following information:

  1. Primary goal and secondary goals of the event
  2. Event description, including date, time, and location
  3. Marketing and promotional strategies
  4. Budget breakdown
  5. Team members and their responsibilities
  6. Timeline for planning and execution
  7. Expected benefits and how to measure success
  8. Any additional creative ideas to make the event memorable


Have students share their event proposals with the class. Discuss the different approaches and ideas presented. Encourage feedback and suggestions to further improve their proposals.

Extension Activity:

Students can create a visual presentation to accompany their event proposals, incorporating images, graphs, and key points. They can present their proposals to the class, simulating a real pitch to potential stakeholders.

Note: The teacher should adapt the lesson based on the proficiency level and needs of the students. Additional activities such as vocabulary exercises, grammar practice, or listening comprehension can be included as necessary.

Business English Lesson: Hosting a Corporate Event (2)

Business English Lesson: Hosting a Corporate Event – Here is the article:

A complete guide to hosting a corporate event

There are numerous benefits to hosting a corporate event. A memorable corporate event can help to create local and regional awareness of your business, broaden and diversify your customer base, create inter-business relationships between employees and generate interest in mutually beneficial business relationships with other companies.

Hosting a corporate event however, can be a stressful and time-consuming process, which if handled incompetently can have an adverse effect on your overall aims. Here are some simple tips which will help you to ensure your corporate event is a success.

Choose a goal and stick to it

Decide in advance what your overall aim is when planning your corporate event. Are you looking to attract media attention? Expand upon your list of clients? Launch a new product? Establish links with new businesses, or reinforce existing ones? Create customer awareness of your business? Or simply sell products/services at the event?

No doubt, you may have a multitude of different goals, but in order to ensure your aims are not too diffuse, you should focus on one primary goal, and set a few others as secondary goals. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, and Timed); following SMART will ensure that the success of your event can be quantified properly, allowing you to determine what you did right, and what you may have done wrong, which will provide useful information for planning future events.

Know how big you want your event to be

Working out the size of your event is one of the first things to bear in mind. Are you looking for a big event, with hundreds in attendance in a large, catered venue? Or can you accomplish the same goals with a smaller, shorter event?

A large event will usually have catering, entertainment, guest speakers, workshops, and in some cases, accommodation provided. If you’ve never hosted an event before, it’s wise to start out small and expand as your experience grows; a simply business meeting which lasts for a few hours may be the best place to start. When you get on to larger events, consider the venue, and whether they’ve catered to similar events before.

Make sure you know the benefits of attending your event

Never assume that your potential attendees will automatically know the benefits of attending. You need to know and be able to easily explain how your attendees will benefit from getting involved in your corporate event. What will they learn? Who will they meet? Will the event be catered? Will there be transport to and from the event? Will there be overnight accommodation? What will happen at the event specifically? Will there be any guest speakers?

Attendees will be hesitant to attend an event when it isn’t clear how long the event will last for and what will occur, make sure you can sell it to your attendees effectively.

Consider creating a promotional video for your event

It’s quite amazing what can be achieved with some simple camerawork and a royalty-free music clip. A short and sweet promotional video which can be circulated via email and social media will help to generate interest in your event, and provide a hook for attendees.

Use websites which cater you’re your event

There are many sites such as and which you can use to effectively market your event. This can not only generate interest from potential attendees, but also attract sponsors and other businesses which may be interested in finding out a bit more about your company.

Give your event a striking brand image

A memorable logo, striking tagline and punchy name for your event helps to generate buzz for your event, and increase its potential to stick in the memory of those who may wish to attend. Use the same logo, tagline, name, font and colour theme for all of your promotional material to help perpetuate the event branding.

Get the timing right

Timing is essential when planning events. Make sure holidays, annual community events, and other business events are not competing for attendance. Make sure your event is not hosted too close to the Christmas or summer holiday period, as this will likely reduce numbers significantly.

Make sure you plan ahead, the earlier you start planning, the more time you have to prepare. This will allow you to get a good idea of the number of attendees. You will also benefit from earlybird offers from venues and caterers.

Choose the right team to manage the event

One of the biggest problems that corporate event planners often face is understaffing. Make sure you more than enough staff to cope with the event proceedings, ensure the chain of command and management structure is airtight and capable of dealing with any unexpected problems. Problems such as too many attendees, not enough tables, chairs, food and drink can often cause spiralling problems which can lead to stress. Ensure you have all the resources at your disposal, along with a dynamic team ready to deal with any problems that may arise, and remember, if you want something done right, do it yourself!

Set a budget for your event

When planning for your corporate event, make sure you overestimate expenses in order to provide a buffer should unexpected additional costs crop up. Costs need to be strictly managed and negotiated; try to get the best deal from all catering companies, venues and transport providers. If you go over-budget, have a backup plan for how you will generate additional funds of recuperate losses.

Seek a sponsor to help reduce the costs; sponsors may provide alcohol and refreshments free of charge, so ensure you take advantage of sponsorship and treat them with respect and courtesy when they arrive. Underestimate the number of attendees to ensure that sponsors are pleasantly surprised, and you are not left with an unexpectedly low turnout.

Sell tickets to your event in advance in order to ensure you are not gambling on attendees showing up, and have some capital to work with before the event begins.

Donate some of the proceeds to charity

Supporting a charitable cause will help to generate interest in your event and also help noble causes. Charitability is considered a highly amicable quality in business, and will help to improve your company image and improve event attendance.

Measure success after the event

Ultimately, the aim of your event needs to be measured in order to determine its overall success. Ensure you have captured email addresses, phone numbers and business cards so that you can contact customers and corporate attendees after the event to thank them, ask for feedback, offer them an invitation to the next event, or offer them a free sample or discount on your products.

Keep an eye on how many products/services were sold at the event, and keep an eye on the impact the event has on sales over the next few months. It could be that your target market has changed, broadened or diversified as a result of your event.

Also look out for follow up buzz on social media regarding your event, and use this to decide what worked and what didn’t for the next event.

Business English Lesson: Hosting a Corporate Event (3)

Business English Lesson: Hosting a Corporate Event



Business English Lesson: Hosting a Corporate Event (4)

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Business English Lesson: Hosting a Corporate Event (11)

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How do you host a corporate event? ›

Here are 10 tips on how to plan an event that your attendees won't soon forget.
  1. Understand the purpose of your event. ...
  2. Decide on your audience. ...
  3. Set a realistic budget. ...
  4. Choose a theme and format. ...
  5. Establish a project timeline. ...
  6. Select an appropriate location. ...
  7. Plan the logistics of the day. ...
  8. Make use of technology.
Apr 28, 2023

What is an example of a corporate event? ›

These are 11 popular types of corporate events:
  • Conferences. ...
  • Product launches. ...
  • Trade shows. ...
  • Appreciation ceremonies. ...
  • Team-building activities. ...
  • Board meetings. ...
  • Shareholder meetings. ...
  • Company milestones.
Mar 10, 2023

How do I get more corporate events? ›

These tips will help you bring them in — and keep them coming back.
  1. Highlight offerings for corporate events on your website. ...
  2. Reach out to companies in your community. ...
  3. Consider special discounts and limited-time offers. ...
  4. Stay on top of communication. ...
  5. Maintain the relationship.

What is a type of corporate gathering? ›

Seminars and Conferences

They have single or multiple speakers and generally keep all participants together in the same space. Conferences, on the other hand, typically have multiple sessions. They are usually held at hotels, beginning with a keynote session and then offering breakout sessions by topic.

What do you say when hosting an event? ›

7 Tips for Emceeing Like a Pro
  1. Know Your Audience. Knowing who you are presenting to is key. ...
  2. Prepare and Plan. ...
  3. Come Out Strong. ...
  4. Introduce Yourself. ...
  5. Explain Why the Event is Special. ...
  6. Add Some Interaction. ...
  7. Craft a Big Closing.

What are the 7 stages of event planning? ›

Planning an Event? Don't Forget These 7 Steps
  • 1) Visualise the event.
  • 2) Draw up a budget.
  • 3) Develop a timeline.
  • 4) Put the plan into action.
  • 5) Double-check the project plan.
  • 7) Evaluate the event.
Mar 30, 2015

What are the 3 types of events? ›

Event types can be separated into corporate, private, or charity. Corporate events focus on businesses and customers, whereas private events are more recreational and charity events are for philanthropy.

What is an event checklist? ›

An event checklist helps layout the story by breaking down the timeline of the event. On your checklist for event planning, the program comes to life by: Planning the program agenda. Mapping out the program timeline. Hiring vendors or entertainers to bring the program to life.

What are the five major types of events? ›

Types of events
  • Mega events.
  • Major events.
  • Regional events.
  • Local and community events.

How do I start an event as a host? ›

6 Tips for Hosting an Event Your Guests Will Never Forget
  1. Host With a Purpose. Our first tip is to host with a purpose. ...
  2. Plan an Event Far Ahead of Time. ...
  3. Choose the Perfect Venue. ...
  4. Make Space for Networking. ...
  5. Consider a Theme. ...
  6. Spread the Word Through Memorable Reminders.
Nov 5, 2020

How do you make a business event fun? ›

Keep reading to discover 10 creative corporate event ideas that are actually fun for everyone
  1. Create a fan film. ...
  2. Support your local businesses. ...
  3. Host a storytelling show or workshop. ...
  4. Host a corporate event in the Metaverse. ...
  5. Seek some thrill. ...
  6. Bring in the food trucks. ...
  7. Allow furry plus ones. ...
  8. Book an arcade.

How many hours does it take to plan a corporate event? ›

Event Planner Time Estimates

Creating a budget: 2-4 hours. Selecting a venue and date: 10-20 hours. Creating or acquiring marketing materials: 8-10 hours. Developing a registration process: 5-8 hours.

What are the three main types of corporate? ›

Know the types of corporations

There are four general types of corporations in the United States: a sole proprietorship, a Limited Liability Company (LLC), an S-Corporation (S-Corp), and a C-Corporation (C-Corp).

Who are usually key participants in corporate? ›

There are three key players in a corporation: the board of directors, management, and shareholders.

What are the 3 types of corporations? ›

Compare business structures
Business structureOwnershipTaxes
Corporation - S corpOne or more people, but no more than 100, and all must be U.S. citizensPersonal tax
Corporation - B corpOne or more peopleCorporate tax
Corporation - NonprofitOne or more peopleTax-exempt, but corporate profits can't be distributed
4 more rows

What is the best opening line for hosting an event? ›

Start with something like this: “Good morning/afternoon/evening. Thank you to each and every one of you for being here with us today. We are pleased to be able to welcome those of you that have been with us for years now as well as those of you who are new to the (group/community/association/etc.).”

How can I be a good host? ›

A reminder about how to host inside again
  1. Consider their favourite food and drink. ...
  2. Think about music in advance. ...
  3. Make sure you have a comfortable guest bed. ...
  4. Scent is important. ...
  5. Pay attention to small details. ...
  6. Offer reading material. ...
  7. Ensure your guests have all the toiletries they need.
May 14, 2021

What makes a good event host? ›

The host should be well organized so there are no last minute hitches which could affect your event. A great event host will have done their research beforehand, know the purpose and goals of the event as well as being well aware of timings, the structure of the evening and the role they will be playing.

What are the six A's of event planning? ›

The Six Dimensions of Event Planning

To create perfection every time, consider the following six critical dimensions, or layers, of the event experience: anticipation, arrival, atmosphere, appetite, activity, and amenities.

What makes an event successful? ›

It's often been said that the success of anything stems from good planning. So, if you're wondering what makes an event successful, then the best way to start is by making sure it is planned meticulously, comprehensively and accurately. And that means getting things moving well in advance.

What are 5 critical stages for successful event? ›

Event Management Process: The Five Stages of Event Planning
  • Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
  • Create a Solid Event Budget. ...
  • Design and Plan a Memorable Event. ...
  • Coordinate the Day of the Event. ...
  • Evaluate Your Event's Performance and Power Future Events.
Dec 5, 2022

What is the meaning of corporate event? ›

Simply put, a corporate event is any form of event, hospitality or social activity which is organised or funded by a business entity. With such a broad definition, the target audience for corporate events can be equally as broad, including but not limited to: Employees. Board members. Stakeholders.

What are the seven key elements of event management? ›

Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.

What are the five C's of event management? ›

In summary, the success of an event is determined by the following five essential event management elements: concept, coordination, control, culmination, and closeout.

What the four 4 things you should first confirm when planning an event? ›

Make sure you get the location, the size of the location, the catering, the entertainment and the date planned first. These are the most essential tasks to having the event be a success. People worry more about what happens at the event than what napkins they're using. Also make sure to check the calendar in advance.

What are the 3 important components of events planning? ›

Here are three critical steps to creating a successful event:
  • Set a goal with objectives and a budget. ...
  • Locate a venue and establish vendor contracts. ...
  • Branding.

What are the 4 categories of events? ›

There are basically 4 types of events as: Private events, corporate events, sponsored or fundraising events & educational events. All the other events like sports, weddings, parties, inaugurations and many such are included in this 4 main types.

What are the aims and objectives of an event? ›

Aims relate to the overall intent, strategic direction and purpose of your event i.e. the primary motivations. Objectives are essentially aims broken down into specific targets, to facilitate event delivery and evaluation.

What do you say at the beginning of an event? ›

For a formal event, welcome the audience using serious language by picking an appropriate greeting such as, "Good evening ladies and gentlemen." You can also use phrases for welcoming the audience to the event such as, "It is my pleasure to welcome everyone to our beautiful venue tonight."

What is hosting skills? ›

A restaurant hostess position is responsible for greeting guests, answering phone calls, taking and organizing reservations, among other things. Important skills required for being a hostess include: excellent customer service skills. positive attitude. organizational skills.

How do you introduce an event? ›

It should be short, succinct and swiftly move on to the main event – the speaker. There's no rule for how long an introduction should last, but two to three minutes should give you enough time to cover the main points.

How should a host start an event? ›

Let's look at how to host the event now that the day has arrived.
  1. 10 things you can do right now. ...
  2. Prep the venue. ...
  3. Accommodate your performers / speakers. ...
  4. Take care of guest registration. ...
  5. Help guests navigate. ...
  6. Encourage participation. ...
  7. Inspire social media shares. ...
  8. Capture the highlights.

How do you invite people to a corporate event? ›

Keep your message short, yet full of important details. Include the important information that the recipient needs to know, such as the purpose of the invite, why you are inviting them, the date, and the location.

How do you host events and make money? ›

How to Make Money From Events
  1. Sell sponsorships. Selling sponsorships is the most popular method organizers rely on to generate additional income for money-making events. ...
  2. Define a target audience. ...
  3. How to monetize an event website. ...
  4. Offer premium experiences. ...
  5. Selling merchandise.
Jan 6, 2023

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